Tara Dotson Riley is a luxury brand strategist turned medspa marketing powerhouse. She’s helped aesthetic practices go from invisible to fully booked, and believes pretty content means nothing without profit behind it. With a sharp eye for branding and a relentless focus on ROI, Tara brings the real talk every medspa CEO needs to hear.

Sam Varner is a no-nonsense sales coach with a brain wired for closing deals and building empires. She’s spent 20 years turning “I hate sales” into six-figure growth strategies, and she’s not here to let you play small. From hiring your first sales team to structuring cash-flow-positive events, Sam brings clarity, confidence, and serious profit strategy.

Together, they’re here to cut through the noise, challenge the excuses, and show you what it really looks like to grow a business that doesn’t just look good — it earns.