Bloom Theory Marketing (formerly Tara Lynn Media) is where bold creativity meets data-backed strategy.
What started as a one-woman show has grown into a powerhouse luxury marketing agency serving medspas, private practices, wedding venues, law firms, and other service-based brands that refuse to settle for “just posting.”
With years of expertise in high-end branding, social media strategy, content creation, and ROI-driven marketing, we craft done-for-you solutions that elevate your brand, attract premium clients, and actually convert.
This is marketing with elegance, edge, and measurable results — built for businesses ready to scale with intention.
Your Business Deserves Main Character Energy
Meet bloom theory\Meet bloom theory \Meet bloom theory
Meet Bloom Theory Marketing
The Bloom Theory Difference
We create content with one goal—turning followers into paying clients. Every post, video, and ad is backed by strategy built to hit your business goals. The result? Marketing that not only looks good but works overtime to drive conversions.
Strategy That Sells
From content creation and social media management to paid ads, landing pages, and beyond - we do it all. We take your marketing from concept to completion so you can stay focused on running your business.
Done-for-You Execution
High-end content, high-converting results
We blend years of luxury marketing expertise with sales-driven strategy to create a brand that not only looks high-end but converts. Every visual, message, and campaign is built to attract the right clients and close the deal.
Luxury content That Converts
The bloom theory Timeline
Our Journey
Tara launches Tara Lynn Media while clocking 60–80 hour weeks at her full-time job as a Director of Marketing.
Nights, weekends, and way too much caffeine fuel the early client roster.
2021 — tara lynn media began as a Side-Hustle
Tara makes the jump to full-time with Tara Lynn Media. Michael joins the team for video production, and Keeley becomes our first part-time remote hire — bringing her luxury branding and wedding industry expertise.
2022 — the big leap: Where Risk Meets Reward
Emily is born, the coffee gets stronger, and TLM claims its first official HQ at The Hub Katy built for client meetings and content creation.
2023 — Baby, Business & a Brick-and-Mortar
Keeley returns full time after working remotely while traveling, Micah joins the team, and we partner with sales expert Sam Varner to combine expert marketing with expert sales strategy for our clients.
2024 — Growing the Dream Team
Co-hosted by Tara and Sam, our podcast becomes a go-to for medspa owners, blending unfiltered sales and marketing advice with real industry conversations.
2025 — The Aesthetic AF Podcast Launches
We expand into a larger office at The Hub Katy, hire our first summer interns, and rebrand from Tara Lynn Media to Bloom Theory Marketing—a bigger, bolder brand built for serious growth.
2025 — rebrand, growth & milestones
Today, we’re a full-service luxury marketing agency blending strategy, creative, and accountability to help brands scale with intention. With strategy, creative, and ROI baked in, we scale brands that want to win big and look good doing it.
now — The era of Bloom Theory marketing
your bloom
era awaits
Next Stop
You’re not here by accident.
If something in your gut says “This is the marketing agency I’ve been looking for,” trust it.
Seen on:
kind words from
Real people, Real results
- Americastar entertainment
Social Media management and video production all in one house! Love them!!! Tara & Michael are terrific at producing just what we need!
Thank you for always being there for us!
- Alejandra D., Jovi printing
Tara's expertise and patience made creating a brand video a breeze, despite my camera nerves!
- Heather L., The Dripbar cinco ranch stableside
They take the stress out of content planning and help us stay visible, relevant, and engaging online. I’m so grateful for their partnership and highly recommend them to any business looking to level up their online presence!
Everyone is asking me who does my social media!
I'm thrilled with the results. 100% recommended!
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- amanda b., the stables on the brazos & agave estates
Your marketing expertise in the luxury wedding industry continues to shine through, and we’re incredibly fortunate to have you on board.
Standing ovation my dear! I'm knee deep in leads!
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Fun Facts aout bloom theory
What we believe in?
Supporting fellow women in business, because community beats competition every time.
Furthest place we've traveled for a content shoot?
We once went with a client all the way to Dubai for content creation!
Our superpower?
Turning even the most camera-shy business owner into a confident, on-brand content star.
tara dotson riley
owner, ceo
michael riley
creative director
keeley rubal
social media & marketing manager
sam varner
business development
Micah hofferber
sales specialist
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